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    Authenticity is Now: Edited by Kristin Kaye

    “I love every prescription in it, and encourage every reader to apply them. Even better: the book exemplifies these principles itself.” B. Joseph Pine II, co-author, Authenticity: What Consumers Really Want

Oregon Trees – Where out on a limb is a great place to be

Originally published in Travel Oregon magazine.

It is impossible to think of Oregon without thinking of trees. After all, 28 million acres—or 45 percent—of land in Oregon is classified as forestland.  Oregon’s state tree, the Douglas Fir, dominates the landscape along the 1-5 corridor and creates a magnificent backdrop in any season. Spiky, graceful giants are shrouded in mist during winter rains or stand in bold contrast to vibrant, blue skies in summer. Juniper and Pine in the east, Spruce-Hemlock in the west, Vine Maples dripping with moss and lichen laced in between, our trees are responsible for the tranquil beauty and that sweet, fresh air that surround you the moment you set foot here. Make sure to take a deep breath in.

The history of the state lives in the forest and our trees have many stories to tell. Checkerboard clearcut patterns tell the complex history of logging in Oregon. The timber industry has provided generations with living wages (75,000 Oregonians currently make a living from the forest) and 50 states and 40 countries with wood products. Vast swaths of State and National Forests tell of Oregonians’ love of rugged, natural beauty and their fever for outdoor recreation. And, Oregon is home to some of the nation’s oldest trees with old growth Douglas Fir stands that have at least 800 years of stories to tell to anyone who will take the time to listen.

The Oregon Travel Information Council has established the Heritage Tree Program that designates individual trees or groves of trees with statewide or national significance. Visits to these historical markers make great destinations or side trips en route to other places. They also offer a glimpse into Oregon’s heritage.

For example, there is a non-native Shagbark Hickory thriving in Milton-Freewater at the Frazier Farmstead, a historical farmhouse and museum listed on the National Register. The Frazier family carried the hickory nuts all the way from Texas on the Oregon Trail and planted them soon after the family settled the property in 1868.  

 In the Willamette Mission State Park, the largest black cottonwood in the nation lives near the site of the Willamette Mission that was settled in 1834. The tree stands 155 feet tall and is estimated to be 265 years old.

The Tillamook State Forest is a story of destruction and hope. From 1933 to 1951, a series of four forest fires known as the “Tillamook Burn” ravaged 355,000 acres leaving a sea of blackened snags–or tree stumps—in its wake. Two-decades of reforestation by forestry workers and volunteers re-invigorated the region with 72 million seeds. Today, a heritage marker stands in a grove of Douglas Fir planted by school children some 70 years ago.

The Tillamook Forest Center stands next to the heritage grove and interactive exhibits offer visitors a chance to experience the history of Oregon forests from homesteading to modern forestry techniques.

But, there is no better way to experience Oregon trees than to climb one. For safety and preservation purposes, it is not recommended that you attempt this feat yourself, but The Pacific Tree Climbing Institute based in Eugene leads unforgettable climbs. Arborists by trade, the guides are sensitive to leaving a light-footprint and take small groups up into the trees for either day climbs or sleepovers in “treeboats”—canvas hammocks wrapped around the trunk at one end and affixed to a tree limb at the other.

Lulled to sleep by a gentle breeze, the hoot of owls and the rush of the Santiam River below, there’s truly no better place to be than up a tree in the forests of Oregon.

Authenticity is Now

Editor for Ziba Design’s provocative book Authenticity is Now.

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“When it comes to Authenticity, Ziba really gets it. You can feel that in its work, and you can see it in its book, Authenticity Is Now. I love every prescription in it, and encourage every reader to apply them. Even better: the book exemplifies these principles itself.”
  – B. Joseph Pine II, co-author, Authenticity: What Consumers Really Want
 

Ziba Design reveals the nature of authenticity in business in its new book Authenticity is Now: A working definition of the fluid state of being as it applies to business and design. Essays and a poignant pictorial narrative unearth the issues every company must consider when evaluating their commitment to being authentic: Why authenticity, why now?; What are four components of authenticity? Is authenticity in the eye of the beholder? Does authenticity get lost in translation? Authenticity is Now is an essential handbook for any company intending to be relevant in the global marketplace today.

Portland Culinary Adventurers

(Originally published in Culinary Portland magazine 2005)

Dick and Nancy Ponzi – Ponzie Vineyards

Oregon’s world-renowned Pinot Noir industry was cultivated with equal parts optimism, patience and innovation. Luckily, enterprising vintners Dick and Nancy Ponzi have these qualities in abundance. When they arrived in the Willamette Valley in 1970 with three children and a few plant clippings, there was little else to reinforce their hunch that Oregon was prime real estate for wine making. However, in the cool and rainy winters and dry, hot summers, the Ponzis saw a unique climate perfectly suited for the complex Pinot Noir grape. It was four years before the first vintage and five more before Ponzi wines received national attention in the New York Times, but the couple toiled away devising new techniques to reveal Pinot Noir’s subtleties and spreading the gospel of Oregon’s culinary secret. Today, internationally acclaimed Ponzi Vineyards continues to introduce new varietals to the region, such as Arneis, an Italian white grape previously unknown in this country. The Ponzis fostered the plant from a single clipping to a five-acre vineyard. Feats such as this are nothing new to the wine makers, however. Nurturing a dream until it becomes a world-class reality is a Ponzi family tradition.

Lisa Schroeder – Mother’s Bistro

Chef and restaurateur Lisa Schroeder’s motto is “eat it until you can’t eat it anymore.” By this she means that one should heartily indulge in seasonal produce until the season stops producing it. For her Portland-based restaurants, Mama Mia and Mother’s Bistro and Bar, this could mean strawberries on waffles, in a crisp, on panna cotta, in a pie, in a salad and even in a cocktail, such as the Naughty Strawberry, from June to September. Oregon’s abundant bounty makes it easy for her to live by this adage, which is deeply satisfying for a former New York chef who trained at the Culinary Institute of America. Besides, her customers expect it. “Oregonians are spoiled and they don’t take it for granted,” she explained. “They have a fierce sense of place and want to eat local products.” At Mother’s Bistro and Bar, local flavors meet international cuisine on Schroeder’s Mother of the Month menu which features recipes from real moms around the world; nothing but home-made, comfort food prepared from the freshest ingredients, just like Mom would make.