Authenticity is Now: A working definition of the fluid state of being as it applies to business and design.
Editor and writer for Ziba Design’s provocative book about the nature of authenticity in business and design.
“When it comes to Authenticity, Ziba really gets it. You can feel that in its work, and you can see it in its book, Authenticity Is Now. I love every prescription in it, and encourage every reader to apply them. Even better: the book exemplifies these principles itself.”
— B. Joseph Pine II, co-author, Authenticity: What Consumers Really Want
Ziba Design reveals the nature of authenticity in business in its new book Authenticity is Now: A working definition of the fluid state of being as it applies to business and design. Essays and a poignant pictorial narrative unearth the issues every company must consider when evaluating their commitment to being authentic: Why authenticity, why now?; What are four components of authenticity? Is authenticity in the eye of the beholder? Does authenticity get lost in translation? Authenticity is Now is an essential handbook for any company intending to be relevant in the global marketplace today.