Authenticity is Now

Authenticity is Now: A working definition of the fluid state of being as it applies to business and design.

Editor and writer for Ziba Design’s provocative book about the nature of authenticity in business and design.

Authenticity is Now

“When it comes to Authenticity, Ziba really gets it. You can feel that in its work, and you can see it in its book, Authenticity Is Now. I love every prescription in it, and encourage every reader to apply them. Even better: the book exemplifies these principles itself.”
— B. Joseph Pine II, co-author, Authenticity: What Consumers Really Want
 

Ziba Design reveals the nature of authenticity in business in its new book Authenticity is Now: A working definition of the fluid state of being as it applies to business and design. Essays and a poignant pictorial narrative unearth the issues every company must consider when evaluating their commitment to being authentic: Why authenticity, why now?; What are four components of authenticity? Is authenticity in the eye of the beholder? Does authenticity get lost in translation? Authenticity is Now is an essential handbook for any company intending to be relevant in the global marketplace today.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s